{"id":3411,"date":"2023-09-19T13:26:36","date_gmt":"2023-09-19T12:26:36","guid":{"rendered":"https:\/\/www.jcatkinson.co.uk\/?p=3411"},"modified":"2023-10-01T23:19:00","modified_gmt":"2023-10-01T22:19:00","slug":"the-academy","status":"publish","type":"post","link":"https:\/\/www.northerndonkey.com\/coffins\/the-academy\/","title":{"rendered":"Elevate Your Expertise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3411\" class=\"elementor elementor-3411\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c54c1d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c54c1d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-259c196\" data-id=\"259c196\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-875c7ec elementor-widget elementor-widget-heading\" data-id=\"875c7ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">JC Atkinson, the leading manufacturer of coffins, caskets and urns has launched an exclusive training academy for funeral directors. Dedicated to enhancing professional expertise, the academy will follow a comprehensive curriculum covering a wide range of topics essential to understanding the coffin manufacturing business, equipping directors with the skills and knowledge to provide more informed choices to grieving families. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5822007\" data-id=\"5822007\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca44da4 elementor-widget elementor-widget-text-editor\" data-id=\"ca44da4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on a deep understanding of the unique challenges faced by funeral directors, the business says they plan to create a community of funeral industry professionals who are equipped with the latest knowledge, best practices, and a thorough grasp of the coffin choices available. By providing an inclusive and supportive learning environment, it aspires to enhance the reputation of the funeral industry and enable practitioners to navigate this delicate landscape with confidence and integrity.<\/p><p>At the online academy, funeral directors will have access to a range of modules, videos, and other resources, covering fundamental topics such as coffin types, materials selection, sustainability, and personalisation which once completed, will lead to certification.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0c2ce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0c2ce5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8425786\" data-id=\"8425786\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd175cf elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"fd175cf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9279a5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9279a5f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e92283\" data-id=\"6e92283\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0e8cb5 elementor-widget elementor-widget-text-editor\" data-id=\"a0e8cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aimed at funeral professionals at all stages of their careers, each module is centred around a specific subject, which is further divided into chapters, released monthly, that focus on critical topics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1888887 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1888887\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c58e705\" data-id=\"c58e705\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38b8966 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38b8966\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cb593e\" data-id=\"7cb593e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-283cacf elementor-widget elementor-widget-video\" data-id=\"283cacf\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.jcatkinson.co.uk\/jcatkinson-knows\/vds\/what-acad.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/www.jcatkinson.co.uk\/wp-content\/uploads\/acad-1.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e7ae1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e7ae1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a8833c\" data-id=\"3a8833c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05af271 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05af271\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b86511\" data-id=\"3b86511\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b81704 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"1b81704\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae00def elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae00def\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8bdb64e\" data-id=\"8bdb64e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5d5204 elementor-widget elementor-widget-dtr-quote\" data-id=\"a5d5204\" data-element_type=\"widget\" data-widget_type=\"dtr-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"dtr-quote dtr-icon-quote dtr-icon-quote-center clearfix\"><blockquote>We are excited to launch The Academy. We believe it will be transformative, shaping the future of funeral service excellence, setting new benchmarks in quality, commitment, innovation, and compassionate care. Explore our courses, unlock your potential, and become a part of our purposeful and skilled funeral industry today.<\/blockquote><span class=\"dtr-quote-source\">Greg Cranfield, JC Atkinson&#039;s Managing Director<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0df9e54\" data-id=\"0df9e54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee55680 elementor-widget elementor-widget-image\" data-id=\"ee55680\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"735\" src=\"https:\/\/www.northerndonkey.com\/coffins\/wp-content\/uploads\/Academy-in-use-1024x735.jpg\" class=\"attachment-large size-large wp-image-3416\" alt=\"\" srcset=\"https:\/\/www.northerndonkey.com\/coffins\/wp-content\/uploads\/Academy-in-use-1024x735.jpg 1024w, https:\/\/www.northerndonkey.com\/coffins\/wp-content\/uploads\/Academy-in-use-300x215.jpg 300w, https:\/\/www.northerndonkey.com\/coffins\/wp-content\/uploads\/Academy-in-use-768x551.jpg 768w, https:\/\/www.northerndonkey.com\/coffins\/wp-content\/uploads\/Academy-in-use-1536x1102.jpg 1536w, https:\/\/www.northerndonkey.com\/coffins\/wp-content\/uploads\/Academy-in-use.jpg 1985w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c14fad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c14fad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03d0736\" data-id=\"03d0736\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7133ded elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"7133ded\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5cb16d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5cb16d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfb73c5\" data-id=\"dfb73c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-479292c elementor-widget elementor-widget-image\" data-id=\"479292c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.northerndonkey.com\/coffins\/wp-content\/uploads\/cropped-jca-academy-logo-300x300.png\" class=\"attachment-medium size-medium wp-image-3353\" alt=\"\" srcset=\"https:\/\/www.northerndonkey.com\/coffins\/wp-content\/uploads\/cropped-jca-academy-logo-300x300.png 300w, https:\/\/www.northerndonkey.com\/coffins\/wp-content\/uploads\/cropped-jca-academy-logo-150x150.png 150w, https:\/\/www.northerndonkey.com\/coffins\/wp-content\/uploads\/cropped-jca-academy-logo.png 585w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79dbc15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79dbc15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-515f322\" data-id=\"515f322\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4123f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4123f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed6c90f\" data-id=\"ed6c90f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3c7ff3 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"a3c7ff3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-up\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>JC Atkinson, the leading manufacturer of coffins, caskets and urns has launched an exclusive training academy for funeral directors. <\/p>\n","protected":false},"author":1,"featured_media":3433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-3411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-trends","category-services"],"_links":{"self":[{"href":"https:\/\/www.northerndonkey.com\/coffins\/wp-json\/wp\/v2\/posts\/3411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.northerndonkey.com\/coffins\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.northerndonkey.com\/coffins\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.northerndonkey.com\/coffins\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.northerndonkey.com\/coffins\/wp-json\/wp\/v2\/comments?post=3411"}],"version-history":[{"count":16,"href":"https:\/\/www.northerndonkey.com\/coffins\/wp-json\/wp\/v2\/posts\/3411\/revisions"}],"predecessor-version":[{"id":3434,"href":"https:\/\/www.northerndonkey.com\/coffins\/wp-json\/wp\/v2\/posts\/3411\/revisions\/3434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.northerndonkey.com\/coffins\/wp-json\/wp\/v2\/media\/3433"}],"wp:attachment":[{"href":"https:\/\/www.northerndonkey.com\/coffins\/wp-json\/wp\/v2\/media?parent=3411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.northerndonkey.com\/coffins\/wp-json\/wp\/v2\/categories?post=3411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.northerndonkey.com\/coffins\/wp-json\/wp\/v2\/tags?post=3411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}